Link Manager Pro vs BetterLinks for WordPress link management
Picking a link management plugin is not a small decision.
Just by not caring about your links can cost you money and reputation. A 404 occurs but you’re unaware of it. Or, you have orphaned pages that could have brought you more returns.
BetterLinks is a popular plugin from a reputed company with many powerful features and advanced customization.
On the other side, Link Manager Pro is a new player with modern interfaces and offers many features that you can get by using a set of plugins otherwise.
This post will try to debunk what’s inside both plugins, and how they stand against each other.
BetterLinks and Link Manager Pro both promise to handle affiliate links redirect, broken links monitoring, and internal linking support.
Here’s how the two actually compare.
BetterLinks
BetterLinks is an all-in-one WordPress link management plugin designed to shorten, cloak, organize, track, and optimize links from within the WordPress dashboard.
The plugin lets users create branded short links, monitor individual link performance, generate UTM parameters, and connect with Google Analytics. It also includes more advanced features but I must mention their AI-powered link tools.
Its one-click migration from plugins such as Pretty Links and ThirstyAffiliates can also make switching easier.
Cons: It doesn’t provide internal link audit tracking. Also it lacks analytics email summaries that might be useful for website owners. Plus, the UI is not that modern.
Highlighted features:
- Branded short & cloaked links
- Link analytics and click tracking
- UTM builder and templates
- Advanced redirects & A/B split testing
- Broken link checker & site-wide scanning
- Auto-link keywords
- Link scheduling and expiration
- Google Analytics integration
- Custom domains
- AI-powered link management
Link Manager Pro
Link Manager Pro is an all-in-one WordPress link management plugin built to help users shorten, cloak, organize, track, and optimize links from a single dashboard.
This tool introduces a fresh, modern UI that helps users to navigate the plugin with ease and comfort.
The standout features include affiliate link management, real-time click analytics, automatic broken-link and 404 monitoring, UTM campaign tracking, and internal linking suggestions.
It also supports multiple redirect types, geo-targeting, bulk link management, categories and tags, and automatic keyword-based linking.
With Link Manager Pro, you can check individual link insights such as device, country, OS, and referrer data. Its centralized approach can also reduce the need to use several separate link-management plugins.
While migrating from PrettyLinks and BetterLinks is a smooth process, the one-click affiliate disclosure is a small but powerful feature for affiliates.
Cons: Since it’s comparatively new, people may choose it over established brands.
Highlighted features:
- Link shortening & URL prettification
- Affiliate link management & cloaking
- Auto-link keywords
- Individual link analytics
- 404 monitoring
- UTM campaign tracking
- Internal linking suggestions
- One-click affiliate disclosure
- Multiple redirects & geo-targeting
- Bulk link management
- Categories, tags, and smart organization
- Link audit & health monitoring
- Webhooks and AutomatorWP integrations
- Migrate from PrettyLinks and BetterLinks
What each plugin does best
BetterLinks built its reputation as a fast, powerful URL shortener with a clean, drag-and-drop interface. It’s a strong pick if your main need is branded short links with solid click tracking.
Link Manager Pro was built for a bigger job: managing every link on your site, not just the ones you shorten on purpose. It adds site-wide link auditing and SEO scoring on top of standard redirect and cloaking tools, which makes it a better fit for publishers and agencies juggling hundreds of internal and outbound links.
Both plugins cover the basics well: 301, 302, and 307 redirects, affiliate link cloaking, UTM campaign builders, QR codes, and one-click migration from other tools. Where they split is in depth.
Feature comparison at a glance
| Feature | Link Manager Pro | BetterLinks |
|---|---|---|
| 301/302/307 redirects | Yes | Yes |
| Affiliate link cloaking | Yes | Yes |
| UTM campaign builder | Yes | Yes |
| QR codes | Yes | Yes |
| Site-wide auto-masking | Yes | No |
| Free version | No | Yes |
| Internal link audit & SEO score | Yes | No |
| Mask internal links | Yes | No |
| Analytics email summaries | Yes | No |
| Broken link checker | Yes | Partial |
| AI bulk link generator | No | Yes |
| Webhooks and AutomatorWP integration | Yes | no |
BetterLinks leans harder into AI-assisted link creation and third-party tracking integrations. Link Manager Pro leans into automated site auditing and keeping links healthy without manual checks. Plus, Link Manager Pro offers some exclusive features that you can’t do without separate plugins.
Redirect and link management tools
Both plugins handle the core redirect types cleanly, and both let you cloak affiliate links so they display as short, branded URLs instead of long tracking strings.
The difference shows up in scale. BetterLinks manages links you create one at a time, or in a batch through its AI bulk generator. Link Manager Pro’s site-wide auto-masking engine scans your entire website, not just the links table, and can apply masking rules automatically across existing content.
For a site with a handful of affiliate links, that gap won’t matter much. For a publisher with years of archived posts, it’s the difference between manually auditing content and letting the plugin do it.
Analytics and tracking depth
BetterLinks connects directly to Google Analytics and Facebook Pixel, plus its own click-tracking dashboard. That’s useful if your team already lives on those platforms.
Link Manager Pro tracks individual link analytics natively and adds periodic email summaries, so link health reports land in your inbox instead of requiring a login to check. For teams that don’t want to babysit a dashboard, that’s a meaningful convenience.
Since Link Manager Pro tracks every link, you’ll get granular reporting for each link. You don’t need to connect a third-party plugin for that.
SEO and internal linking
This is where the two plugins diverge most. BetterLinks focuses on outbound and affiliate links; it doesn’t offer internal link auditing or scoring.
Link Manager Pro treats internal linking as an SEO problem worth solving directly. Its internal link audit scans your site and scores your internal linking coverage, flagging pages that are under-linked or missing opportunities. Combined with its auto-linking feature for turning keywords into links automatically, it’s built for sites that treat internal linking as part of their SEO strategy, not an afterthought.
If your main use case is affiliate link cloaking and short links, this gap may not matter. If you’re a content publisher trying to strengthen topical authority across dozens or hundreds of posts, it’s a real differentiator.
Pricing and licensing
BetterLinks runs on annual subscriptions: $79 per year for a single site, $187 per year for unlimited sites, or a $279 one-time Agency Lifetime plan. It’s also available bundled inside the larger WPDeveloper agency subscription.
Link Manager Pro currently offers a one-time lifetime deal with 50% discount at various pricing plans such as $149, $249, and $599. For annual subscription, the pricing starts at $79 (with 20% discount).
For agencies and site owners planning to use the plugin for years, grab the lifetime deal of Link Manager Pro now.
Which one should you choose
Choose BetterLinks if you mainly need fast, branded short links with strong third-party analytics integrations, and you’re comfortable with an annual subscription.
Choose Link Manager Pro if you manage a content-heavy site where internal linking and SEO health matter as much as affiliate redirects, and you’d rather pay once than renew every year. Its site-wide auditing, automated email summaries, and internal link scoring are built for exactly that kind of ongoing maintenance.
Both plugins get the fundamentals right. The decision comes down to whether you need a link shortener or a full link health system.
